Understand the level of intent
Separate buying intent, comparison and early research. Support each hypothesis with behaviour and consider alternative explanations.
Conversion optimisation
Find the next yes. Even before the sale.
Bring replay evidence, heatmaps and conversion goals into one improvement plan. Test better forms, messages and calls to action — or a useful secondary conversion for visitors who are not ready to buy.
Conversion intelligence
Not every visitor is ready for “buy”.
Use recordings and heatmaps to understand the next useful step. Improve forms, calls to action and the journey — and find a secondary conversion when the main commitment is too early.
01Observe behaviour02Infer the need03Test a better step04Measure both goals
Explore the reasoning · illustrative examples
Evidence to look forPricing revisits + feature comparison clicks + no signup.
A testable responseOffer a comparison guide beside the decision point. A small inline form can capture permission to follow up without blocking the visit.
Success meansSecondary: guide requested. Primary: eventual signup.
Offer the right next step
Inline forms and optional desktop exit prompts, guides, saved quotes or consultations. Keep consent, accessibility and frequency controls.
Measure more than submissions
Define primary and secondary goals, lead quality, experiment duration and rollback criteria. A form is one part of the conversion journey.
What is available today
Explore the workflow in the demo. Live operation requires account setup, the relevant provider connection and an enabled subscription. Availability is shown in your workspace before activation.